For the most part, technical training offerings are developed by people with a technical background. They usually interact with product development groups to learn about the product. They also often interact with marketing teams and sometimes field folks in the roles for whom the products and services are being developed. All of this is very good and usually results in a quality learning product.
One area that I think needs to be employed more frequently is the use of evaluation techniques. While there is quite a bit of literature and research which addresses the different types of learning delivery, I think more research is needed about how different types of learning products work within your organization and within each function within your organization.
“People often focus on how to design a training program and how to deliver it ’but spend comparatively little effort on how to know that it had all the intended impacts,’ says Tom Whelan, Ph.D., director of corporate research at Training Industry, Inc. Regardless of how challenging proving the business impact of training may be, it is critical for the future of learning and work.”
There are now many different types of learning products in use. I think it would be worthwhile to find out how each type of learning product in use in your organization contributes to learning.
Adult Learning Principles: Increasing Employee Training Effectiveness
“If you want employees to learn and retain information in workplace trainings, focus less on the training itself and more on the needs of the employee.”
It may even be worthwhile to try out two or more types of learning products that address the same learning needs. Results for your organization may vary from other organizations within your company. It may even be that the type of delivery systems you use for one function within your organization may not be as effective for another. You may want to take a look at the demographics of each group. It may be that the make up of different groups might impact the type of learning products that they find most useful.
While rigorous research might provide ideal data about the effectiveness of different types of learning products it often isn’t likely to get funded. That does not mean that useful data can’t be collected. A short ten 10-question survey that gathers demographic information and reactions to different types of learning products can provide useful information to inform new development. However, it would likely be a good idea to exclude classroom training. For the most part unless your organization can and will offer classroom training, including it as an option in the survey won’t provide data that can be actionable.
As always I welcome your thoughts and comments.